Named after the Duchess of Beaufort who had a large collection of plants in England, this genus of shrubs is a member of the Myrtaceae family and known as Bottlebrush plants. The bright red aggregated flowers which are to be found on the branches of the shrub as well as terminally are pollinated both by insects and birds. The Beaufortia genus is endemic to south west Australia and this species to a small part of the wheat belt alone.